Our Story

Our Humble Beginnings

One scorching Austin, TX summer day back in 2009, Daniel Goetz, then a student at the University of Texas, was looking for something refreshing. He couldn’t think of any options other than a sno-cone, an Austin summertime staple. At the sno-cone stand he asked, “What’s in that syrup?” and the employee responded with a shoulder shrug. He thought there must be something better out there that was delicious and made with wholesome ingredients but couldn’t seem to find it. Everything was full of artificial flavoring, coloring and ingredients he couldn’t pronounce.

So… Daniel set out to make a frozen pop made with fresh fruit and simple ingredients. Two months later, GoodPop hit the Austin Farmers Market. Not long after, Whole Foods Market in Austin started to carry them. Now, GoodPop can be found in retailers in all 50 states!

Meet Our Pops

Today and Every Day

We are a group of dedicated do-gooders that leads each day by our shared Good Truths.

We’re kind, we’re honest, we’re humble and we’re conscientious. More than anything, we’re a tight-knit, resourceful bunch on a mission to do good together – and have some fun while doing it.
We go above and beyond to produce clean, responsibly sourced treats. It’s non-negotiable. We happily stand behind the delicious goodness of our pops and proudly share them with our families.
Our mission drives us. Enabled by our Pledge Good Foundation, we can use our products as a vehicle or doing social and environmental good – positively impacting the world around us.
There will never be a dead end job at GoodPop. We cultivate real, accessible opportunity through education for all our people and have a fierce commitment to a shared prosperity.